Client: Health Lovers
Location: London + Barcelona
Year: 2025
Brief: Brand image & positioning. Graphic & Packaging design. Logo. Website content. Photography.
Client: Health Lovers
Location: London + Barcelona
Year: 2025
Brief: Brand image & positioning. Graphic & Packaging design. Logo. Website content. Photography.
VISUAL IDENTITY. GRAPHIC & PACKAGING DESIGN. BRANDING.
VISUAL IDENTITY. GRAPHIC & PACKAGING DESIGN. BRANDING.
I was commissioned to design the full packaging suite for Health Lovers’ new mushroom supplement line, a brand rooted in wellness, purity, and performance. This included both the primary packaging (glass jar) and the secondary packaging (outer box), each requiring a coherent and scalable visual identity that would stand out in boutique wellness environments.
Health Lovers is a young Barcelona-based health brand carving out a unique position by producing organic, vegan mushroom extracts with exceptionally high beta-glucan content — setting their products apart in both purity and efficacy. Their supplements offer gut-boosting, immune-supporting benefits, and the design had to express this clarity and strength from first glance.
The target audience is active, wellness-conscious individuals, people who frequent gyms, yoga studios, and health cafés. With that in mind, the brief called for an identity that felt clean, fresh, and elevated, one that could sit comfortably among premium wellness products while still making an impression on the shelf.
I was commissioned to design the full packaging suite for Health Lovers’ new mushroom supplement line, a brand rooted in wellness, purity, and performance. This included both the primary packaging (glass jar) and the secondary packaging (outer box), each requiring a coherent and scalable visual identity that would stand out in boutique wellness environments.
Health Lovers is a young Barcelona-based health brand carving out a unique position by producing organic, vegan mushroom extracts with exceptionally high beta-glucan content — setting their products apart in both purity and efficacy. Their supplements offer gut-boosting, immune-supporting benefits, and the design had to express this clarity and strength from first glance.
The target audience is active, wellness-conscious individuals, people who frequent gyms, yoga studios, and health cafés. With that in mind, the brief called for an identity that felt clean, fresh, and elevated, one that could sit comfortably among premium wellness products while still making an impression on the shelf.
Although we experimented with clear labels, when undertaking a/b testing, they didn't perform well and so we opted for a label that reflected the colour aesthetic. This also allowed the product to be visually distinctive through the setting environment out of the box- allowing for easy recognisability and encouraging repetitive use of the product.
Although we experimented with clear labels, when undertaking a/b testing, they didn't perform well and so we opted for a label that reflected the colour aesthetic. This also allowed the product to be visually distinctive through the setting environment out of the box- allowing for easy recognisability and encouraging repetitive use of the product.
My first work with the company involved... Designed the brand’s packaging for their juice bottles and powder packets. Juice Lovers was a young, hip health company specialising in producing organic and freshly pressed juices. Based in Barcelona, they collaborated with various gyms, wellness clubs and sold their products in local cafés and restaurants in the city.
