Health Lovers is a young health company making it's mark by specialising in producing organic and vegan mushroom extracts. Unlike others in the market, their products are unusually high in the good stuff, Beta-Glucans, resulting in a pure mushroom supplement that's not only good for the gut, but also offers unparalleled health benefits in comparison to a market saturated in cheap, fertilised produce.

I was commissioned to design the company's brand identity, with the primary focus on their core products. The result is a fresh redesign to the brand's visual identity and language both on and off-line, that seamlessly transcends to their products, in the creation of a product that translates purity of product through online marketing and on the shelves.